Web Search Engine Introduction and RATING of Search Engines
about using Internet Search Engines with several examples are located here.
Internet Search Engine Results 101
Internet Search Engines (SE) collect, organize, and display
information found on personal, business, corporate, government and other web
pages. Many sites offer 'search features' which may be branded with
statements like 'powered by Google' (or some other engine.)
The first (few) results are sold by the SE. Search engine
companies offer businesses the opportunity to be listed in the top of any
results returned - the SE simply sells ad space. This allows anyone
willing to pay the asking price to be listed on the first page of results for a
given key word or phrase. Usually, these sponsored
links are highly relevant (i.e. possible good matches for what you are
The results after the sponsored links may or may not be
relevant to your needs - what matters is that the results are both close to
what is needed and if the results are presented in an easy
to use format which allow you to quickly determine which links match your needs.
Note that for very broad search terms you should expect poor results;
use three to five terms (or more) to increase the relevance of what is returned
(see the link above for more tips.)
Summer 2009 Update
The release of BING.Com
(June 2009) is quite interesting - not only are results highly relevant (vs
live.com or msn.com searches) but the presentation is also very
nice. The photo of the day feature is also very
appealing - I think that this new search tool is a winner.
Current (personal/IMO) Search Engine Rankings [pre -
||Text Search Relevance
||Image Search Relevance
||Too much but getting better in 2008.
||good - could be better
||excellent - KISS in action!
||Excellent - small amount of Web SPAM
||Ok but relies on Flickr for too much content
||Excellent - should be! since the results are limited to ~200 'hits'
||slow - the interface uses a significant amount of coding to provide
'extra' features - if you have the time then slower responses may be
acceptable; results limited to first 200 matches with your search terms
||poor - too many highly relevant sites excluded
||Too much! Way too many 'index' sites that just contain ads and content
scarfed from real web pages...
||high - nice continuous view by pressing the page-down key; best image
relevance to search terms (that I have seen.)
||excellent - once you get off the the 'msn.com' home page
What are these 'rankings' based on?
I expect to find similar sites in similar range positions
(within 30-50) for the same search terms among the search result listings
(i.e. SE#1 result = 5, then I expect SE#X result = from location 1-55)
If I find non-relevant results then this indicates that
the SE is not doing a good job of filtering results (i.e. I am
searching for Savannah Photographer and find Bubba's vacation
photos... Since Bubba does not live or work in Savannah)
If I find that good sites are missing from the
results then this is also considered
The ratings are based on results over a 6 month period -
I will continue to monitor
My search keyword sample set is small so your results should
Who Cares? IMO - if searching in early 2008 then for
highest relevance in search results:
If you need highly relevant results for text searches
then use: Google or Yahoo.
If you need highly relevant results for images
then use: MSN then Google.
If you have lots of time then consider text search
Consider using some of the vertical search engines
(i.e. some of Google's domain specific databases)
Bottom line - use more than one search engine.
What about dis-ambiguous traction?
Say What? Huh? Oh! just how on the money are
current search results?
This varies day by day - why? two reasons - due to
web spamming & due to changes in search engines themselves; they require
constant tweaking/tuning/modification/enhancement to both improve
relevant/useful results and to reduce SPAM..
Want to know more about Search Engines and SEO? Take
the SEO nutshell tour/intro
(combination of Internet videos and text information.)
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